The Big Fat Story.

Our journey started with a simple yet powerful mission: to fill a glaring gap in the digital marketing landscape. Back in the day, we were a small, passionate team specialising in backlink outreach for agencies. What we saw was a market flooded with low-quality backlinks, making little to no impact. We knew there had to be a better way.

So in 2018, we launched Big Fat Links, a game-changer in the industry. Our goal was straightforward: provide high-quality, relevant backlinks directly to website owners, in-house marketers and agencies. Quality and relevance were our watchwords, and we made it our mission to outshine competitors who often prioritised profits over genuine client success. As we grew, so did our understanding of our clients’ needs. We realised that backlinks were just the tip of the iceberg. Our clients required comprehensive support across the digital marketing spectrum. That’s when Big Fat Digital was born. Today, we’re a full-service digital marketing agency, delivering a wide range of backlink, SEO, PPC and content services for clients on a global scale.

Meet the Senior Team.

Paul

CEO

Paul brings extensive leadership and management expertise to Big Fat Digital. With decades of experience in founding and scaling businesses, he has received accolades such as Director of the Year, Best Use of Technology, and Entrepreneur of the Year. Outside of business, Paul is dedicated to animal welfare, supporting South African charities both physically and financially.

Max

Managing Director

Max leads the overall strategic direction of Big Fat Digital. With over a decade of experience, he has a proven track record of delivering online success for businesses and building strong client relationships. With his deep expertise in digital marketing, he excels at understanding our clients’ needs and developing digital strategies to drive results.

Lewis

Head of Marketing

Lewis oversees all aspects of Big Fat Digital’s marketing, managing and overseeing an expert team to deliver our clients’ online objectives and marketing goals. He brings a wealth of experience across all areas of digital marketing and campaign creation. He’s often joined in the office by his dog Sky, brightening up everyone’s day!

Drew

Head of Delivery

Drew is an experienced outreach specialist with a strong journalism and digital marketing background. His expertise in securing quality backlinks for agencies and domain owners enhances our clients’ visibility and authority, building valuable relationships and boosting online presence for lasting impact.

Carl

Head of PPC

Carl oversees all our clients’ PPC campaigns, from initial audit and consultation through to strategy development, campaign management and reporting. With many years of experience in the field, he expertly utilises PPC to drive our clients’ online objectives, ensuring optimal performance to maximise ROI. LinkedIn

Louisa

Head of Finance & HR

Louisa combines financial management with HR expertise to drive organisational success for Big Fat Digital. She excels in integrating these crucial functions, ensuring robust financial health and fostering a supportive, efficient workplace for our team. Louisa plays a pivotal role in achieving our strategic goals. LinkedIn

Benedict

Business Development Manager

Benedict is dedicated to building strong relationships with Big Fat Digitals’ SMB clients, marketing professionals and agencies. With a background in strategic growth, he crafts tailored solutions to enhance clients’ online presence and drive sustainable growth. His client-focused approach ensures each partnership is managed with care.

Life at Big Fat Digital.

Working at Big Fat Digital means stepping into a vibrant and supportive environment where innovation thrives. Our culture is built on transparency, integrity and collaboration, reflecting our commitment to ethical practices. We believe in fostering strong, respectful relationships not just with our clients but within our team as well.

At Big Fat Digital, continuous learning is a cornerstone of our ethos. We encourage our team members to expand their skills and knowledge, staying ahead of the curve with the latest digital marketing trends and technologies. Our leadership team is approachable, maintaining an open-door policy to promote open communication and idea-sharing at all levels. We celebrate team successes and recognise individual contributions towards helping clients exceed their online objectives, creating a workplace that feels more like a community. Here, personal and professional growth go hand in hand, making Big Fat Digital an exciting and rewarding place to build your career. Join us on our mission to deliver online success for clients and be part of something special.

Come and work for us.

Our team is growing and we’re always on the lookout for talented people. If you’re searching for new opportunities, send us your CV and we’ll be in touch.

Careers@bigfatdigital.com

Ready to make your online presence bigger than ever? Let’s grow.

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